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Hanafashion: Multi-brand fashion company, built from zero

We formed the company, designed the brand architecture and built the digital and commercial foundation for three labels: Hana Fashion, Eraya Fashion and Bigins.ID.
In operationConsumer fashion · ID
LAB-05 · HANAFASHION · WGROW LABS · LAB-05 · HANAFASHION · WGROW LABS · LAB-05HanafashionIN OPERATION
Hanafashion

LAB-05

Hanafashion

Hanafashion logo
Sector
Consumer fashion · ID
Status
In operation
Protocol
EXPLOREBUILDPROVERAISE

How we built Hanafashion

Fig. 01
STEP 01Company formationSTEP 02Brand architectureSTEP 03Digital foundationSTEP 04Commercial foundationSTEP 05Three labelsHana · Eraya · Bigins.ID

Drawn from the published description of the venture.

What we built

  • Company formation and brand architecture for three labels: Hana Fashion, Eraya Fashion and Bigins.ID
  • The digital and commercial foundation for a multi-brand fashion company in Indonesia
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